With this classic Facebook fundraising campaign, the fashion designer Giorgio Armani donates one US-dollar to the Acqua for Life organisation for every ‘like’ on their Facebook page, which goes towards drinking water projects by Unicef Tap Projects. After a successful start in 2011, Armani regularly repeats the campaign. There is also a special price for perfume: for every bottle sold, five US dollars are donated. In this way, more than 1.3 million US-dollars were collected. That is a helpful amount, and that’s all there is to it. The commitment ends with a mere click, it never leads to a dialogue about drinking water problems. On the entries made between April and June 2014 by more than 500,000 fans, not one made a comment. But then, you can probably do more to tackle drinking water issues with 1.3 million US dollars than you can with Facebook comments. In 2015 Armani started a new challenge, where bloggers and other celebrities are challenged to live one day with only 10 liters of water. During the day they tweet about their experience.
Social impact games are an engaging and accessible way to raise awareness of social issues.Show trend