© gratisography / Ryan McGuire

Google Cultural Institute

The Google Cultural Institute was initiated in 2011 and is an attempt to make all cultural assets accessible to everyone.

The Google Cultural Institute was initiated in 2011 and is an attempt to make all cultural assets accessible to everyone. The insitute digitises art objects, collections, and even complete exhibitions in order to shape and inspire current and future generations.

The initiative is divided into three main areas: within the scope of the Google Art Project, it is possible to view exhibitions online and even take virtual tours. For this the Cultural Institute collaborated with institutions such as the British Museum, Yad Vashem, the Museo Galileo in Florence, and the Auschwitz-Birkenau Museum.

The second focus is called “Historic Moments”, which are digital treatments of notable historical moments. The first project in this area was a collaboration with the Nelson Mandela Centre of Memory, whereby the virtual visitor gets access to previously unpublished parts of Mandela's diary and manuscripts from his autobiography The Long Walk to Freedom, receiving in the process a special insight into the history of apartheid in South Africa.

The third building block is not one for explorers: via Google Streetview, users can view all of the wonders of the world, ancient or modern, and travel like a tourist from the comfort of their couch.

© Flickr / SpirosK Photography

© Flickr / SpirosK Photography