The mission of the Awesome Foundation is “forwarding the interest of awesome in the universe, $1000 at a time”. To do this, a global network of chapters, each autonomously organised and funded by local trustees, puts $1000 dollars in a funding pot. Then they appeal to anybody to come to them with crazy ideas and apply for the money. The project which, in the eyes of the trustees, is the most awesome, gets the $1000 – without a big song and dance, in a brown envelope. This uncomplicated funding is the Awesome Foundation’s hallmark. The money comes without any strings attached: the winner doesn’t have to provide accounts to prove how the money was spent, and the foundation doesn’t ask for a share in the project. Freed from bureaucracy, hundreds of creative, sensible, or outright spectacular projects have been supported, from a dental hygiene programme in Ulaanbaatar to an invisible violin in Boston. The Awesome Foundation is a textbook example of low-threshold scaling – in theory anybody can set up their own local chapter, duplicating the Awesome Foundation model. There are currently chapters in 77 cities worldwide.