Be Fearless

With the Be Fearless campaign the Case Foundation hopes to encourage more risk-taking and innovation in the social sector.

With the Be Fearless campaign the Case Foundation hopes to encourage more risk-taking and innovation in the social sector with the slogan: “Take Risks. Be Bold. Fail Forward.” To achieve this ambitious objective, the campaign is structured according to three overlapping phases. To begin with, a social media campaign spread the idea that more courage is needed amongst a broad audience. In the second phase a Finding Fearless innovation competition showcased the best and boldest ideas from 20 social entrepreneurs, providing each with 10,000 US-dollars in funding. Finally, a third phase of various events such as TED talks gave the idea continuing resonance. The idea for the Be Fearless campaign arose from the communication department at the Case Foundation.

http://casefoundation.org/befearless

http://casefoundation.org/befearless

Digital Campaigns

Waves of online petitions are a sign of how digital campaigns can mobilise masses behind a cause.

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