With the Be Fearless campaign the Case Foundation hopes to encourage more risk-taking and innovation in the social sector with the slogan: “Take Risks. Be Bold. Fail Forward.” To achieve this ambitious objective, the campaign is structured according to three overlapping phases. To begin with, a social media campaign spread the idea that more courage is needed amongst a broad audience. In the second phase a Finding Fearless innovation competition showcased the best and boldest ideas from 20 social entrepreneurs, providing each with 10,000 US-dollars in funding. Finally, a third phase of various events such as TED talks gave the idea continuing resonance. The idea for the Be Fearless campaign arose from the communication department at the Case Foundation.