The Bridgespan Group advises organisations and individuals committed to bringing about social change. An important component of this consultancy is the affiliated website Give Smart, which advises donors how they can pursue their goals more effectively. With the Donor Decision Tool, Give Smart sketches a precise profile of the philanthropist and, similar to Active Philanthropy, offers guides for decision-making. Bridgespan offers a lot of tips on how to strengthen the relationship between donors and project beneficiaries. It also promotes feedback culture, for instance through its publication The Donor Grantee Trap.